Privacy Policy
Last updated: 18 June 2025
Waterford AI Digital Solutions ("we", "us", or "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://waterford-ai.com or engage our services. Please read this policy carefully.
1. Data Controller
Waterford AI Digital Solutions is the data controller for the personal data we collect. You can contact us at info@waterford-ai.com or +353 89 434 2627 with any data protection queries.
2. Data We Collect
We collect information you provide directly (name, email, phone, company name via contact forms), data collected automatically (IP address, browser type, pages visited, referral source via analytics cookies), and communications data (emails and messages you send us).
3. Lawful Basis for Processing
We process your personal data on the following lawful bases under GDPR Article 6: (a) Consent — for marketing communications and analytics cookies. (b) Contractual necessity — to provide services you've engaged us for. (c) Legitimate interests — for fraud prevention, security, and improving our services. (d) Legal obligation — where required by Irish or EU law.
4. How We Use Your Data
We use your personal data to: respond to enquiries and provide services; send project updates and invoices; send marketing communications (only with your consent); improve our website and services; comply with legal obligations; prevent fraud and ensure security.
6. Data Sharing
We do not sell your personal data. We may share your data with: service providers (hosting, email, CRM — all under GDPR-compliant data processing agreements); professional advisors (accountants, solicitors); public authorities where required by law. Any transfers outside the EU/EEA are made under Standard Contractual Clauses or equivalent safeguards.
7. Data Retention
We retain your personal data for as long as necessary to provide services and comply with legal obligations. Enquiry data: 3 years. Client project data: 7 years (for tax/legal compliance). Marketing opt-ins: until you unsubscribe. You may request deletion of your data at any time (subject to legal obligations).
8. Your Rights Under GDPR
You have the right to: access your personal data; rectify inaccurate data; erasure ('right to be forgotten'); restriction of processing; data portability; object to processing; withdraw consent at any time. To exercise any right, contact us at info@waterford-ai.com. You also have the right to lodge a complaint with the Irish Data Protection Commission (dataprotection.ie).
9. Security
We implement appropriate technical and organisational measures to protect your personal data, including SSL/TLS encryption, access controls, regular security audits, and staff training. However, no method of transmission over the internet is 100% secure.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by email or by posting a notice on our website. The 'Last Updated' date at the top of this page indicates when the policy was last revised.
11. Contact Us
For any privacy-related questions or to exercise your rights, contact us at: info@waterford-ai.com | +353 89 434 2627 | Waterford AI Digital Solutions, Waterford, Ireland.